Promo website
A promo site is built for a specific event: a product launch, a seasonal campaign, a contest, a festival or a collaboration. It has a short life and one metric — engagement. That is why things are allowed here that never happen on a corporate site: unusual animation, a scroll-driven narrative, interactivity, game mechanics.
What it is
What separates a promo site from a landing page is the goal. A landing optimizes conversion into an enquiry; a promo site optimizes impression and reach: it gets shown, shared and talked about. So promo sites more often measure time on page, scroll depth and shares rather than only the cost per lead.
Technically this is the hardest format to execute: complex animation has to work equally well on weak phones, and the traffic from a launch arrives as a spike. So in a promo site the quality of the animation and the performance budget matter equally — otherwise nobody scrolls the beautiful site to the end.
Who needs it and when
A promo site is needed when an event or a product deserves a story of its own.
- A product launch
A new product has to be shown as an event, not as one line in a catalog among a hundred others.
- A seasonal campaign
A promotion, a sale or a holiday lives for a few weeks and needs a platform of its own.
- A contest or activation
Registering participants, the mechanics, a leaderboard — all of it is out of place on the main site.
- You need reach
The goal is for people to talk about the page, not merely to leave an enquiry on it.
What the site owns
A promo site owns the impression — and getting it to arrive on a weak phone.
- The narrative
A sequence of screens as a story: setup, reveal, climax, action.
- Animation and interactivity
Scroll effects, micro-interactions, 3D or video — the very thing people come for.
- Performance
A budget for weight and frame rate: animation must not turn the page into a slideshow.
- Activation mechanics
Registration, promo codes, prize draw entry, counting the results.
- Sharing
Correct previews for social media and messengers, a clean link, a QR code for offline.
- Event analytics
Scroll depth, interactions, time on page — attention metrics, not just enquiries.
What launching delivers
A promo site gives a launch a face of its own and a reason to share it. We build these projects with a clear performance budget: the animation is matched to what the average phone in your audience can handle, not just to the designer’s laptop.