Corporate website
A corporate site is the company’s main platform online, the place every other channel leads to. Its job is not to be beautiful but to answer a visitor’s questions within a few minutes: what you do, whether you have solved a problem like theirs before, who can be trusted and who to contact.
What it is
A corporate site describes the company in full: areas of work, services in detail, completed projects, the team, the history, certificates, vacancies and contacts for each department. Unlike a landing page, which sells one action, a corporate site serves several audiences at once — clients, partners, candidates and journalists — and has a route for each of them.
The second function of such a site is trust. Before a large deal you get checked: people look for cases in their niche, read how you describe the way you work, look at the team and the company details. A site with no answers costs the company deals it will never even hear about.
Who needs it and when
A corporate site is commissioned when a company outgrows the format of “a page on social media”.
- You get checked before the deal
A B2B client does not buy on first contact: they google the company, look for cases and decide whether to start talking at all.
- There are too many services
One screen no longer holds all the directions, and each one needs its own page with a description, examples and a price.
- The enquiries are off-target
The site does not explain what you work with, so managers spend time on requests that do not suit you.
- There is nowhere to send ads
Search and display campaigns lead nowhere: without proper landing pages the ad budget is spent on bounces.
What the site owns
A corporate site owns how the company is seen before the first conversation.
- Structure of services
A separate page for each direction with a description, the stages of work and examples. That is both convenience and the basis of SEO.
- Cases and portfolio
Completed projects with the task, the solution and the result — the strongest argument in B2B.
- About the company and the team
History, figures, certificates, people’s faces. This is what gets checked before a contract is signed.
- Content and news
A blog or news section that keeps the site alive and brings search traffic.
- Forms and integrations
Enquiries, quotes, callbacks — delivered into a CRM or a messenger rather than an inbox nobody reads.
- Admin panel and languages
Editing content without a developer, a second language for export directions.
What launching delivers
After launch the company has a platform that works instead of a presentation: the client finds the right direction themselves, reads a case from their own industry and leaves an enquiry with the request already formed. We design such sites starting from the structure of services — it drives both navigation and the queries the site will be found for.